To ensure great deliverability and increase the chance of your email getting read and replied to, it is very important to make them look personalized. That is why the script you provide to us or we write for you can support custom variables such as the person’s name, position, company name, country, etc.
For example, this is an email script with custom variables:
Subject: [First Name] – quick question
Hi [First Name],
Love the work you do at [Company Name]!
—— Skipped ——
The variables in bracket will be replaced by the lead list your provided to us (or we sourced for you), and it should contain those information to be used to replace the variables.
Personalized content can make a huge difference in reply rate, and we encourage you to use this in your script to help boost the response rate.